Dow Jones Global Social Media & Search Case Study

Challenge
Improve new subscription trials to Dow Jones’ Financial News products - its niche investment banking, fund management and private equity publications - while reducing the cost per trial subscription across international finance centres.

Approach
Social media campaign which uses Facebook and search to target and engage finance professionals in the global banking community.

Results

• 330% increase in monthly trial subscriptions
• Reduced the average cost per trial subscription by 65%