Mastercard Case Study

Challenge
MasterCard wants to be the credit card of choice for travellers. Our mission: Drive holiday makers and business travellers to use MasterCard’s travel portal.

Approach
MRM developed the branded travel site with MasterCard to encourage their target audience to interact with and use the new services, products and content.

Solution
Our social media marketing contribution was to have our brand ambassadors promote MasterCard’s travel site across niche travel forums by posting comments, answering questions and adding value within popular online travel communities.

Results

• Visitors from our posts spent 22 times more time on the site than the average user.
• 3 of the top 10 converted sources came from our posts.
• High impact on Google Search