ethics

If brands are offering a valuable contribution within communities, there is nothing to gain from acting in an unethical way. The impact of receiving negative reaction from consumers who discover your brand is not acting honestly, can never be underestimated.


Furthermore, the Consumer Protection Act from Unfair Trading 2008 makes such activity illegal. We believe the Act actually has many positive principles that make sense both in a business and an ethical sense. One of the most important aspects of the Consumer Protection Act from Unfair Trading 2008 is that it is prohibited to falsely represent oneself as a consumer.


One of agency2’s core practices is that our writers clearly state in the content and the profile of their posts that they are contributing on behalf of your company - as brand ambassador - and will never imply that they are an impartial member of the public.


Experience has taught us that by being honest from the outset, your brand is more likely to get support from the participants of the online conversation which in turn, leads to an increase in brand advocacy, traffic and conversions.