social media monitoring

Our Social media monitoring service can track what people are saying about your brand, product or competition. Why is social media marketing critical to marketers?

1) Understand sentiment. Determine whether brands are receiving positive, negative or neutral commentary from bloggers, investors, customers and prospects.

2) Understand trends. Track share of voice.

3) Identify risks early. Manage crisis management and brand reputation. CEO’s do not like surprises.

4) Optimise campaigns. It can measure the success of online and offline campaigns, plus help create new propositions.


A recent report highlighted that the need for better consumer insight, competitive intelligence and increased return on marketing investment are just some of the key drivers for monitoring consumer word of mouth online.

Through our social media monitoring, we can track how online perceptions of your brand change over time which will allow you to compare your progress with that of your competitors. We not only measure the level of buzz your brand creates, but we are also able to categorise it by sentiment. This means that you can easily see what you’re doing right according to your customers or where there’s room for improvement.

To find out how we can monitor the perception and impact of your brand and competitors within consumer generated media, please contact us or phone on +44(0)207 775 5608