social media monitoring

Our social media monitoring service can monitor brand perceptions and identify marketing opportunities by tracking what people are saying about your brand, product & competition.

agency:2’ s unique social media monitoring methodology, utilises the best social monitoring tools in combination with a human review process to:

  1. Measure the volume of conversations. Track trends and share of voice, make better business decisions faster.
  2. Monitor brand perceptions and understand sentiment. Determine whether brands are receiving positive, negative or neutral commentary from bloggers, investors, customers and prospects.
  3. Identify risks early. Control crisis management and brand reputation.
  4. Optimise campaigns. Measure the success of online and offline campaigns, plus help create new propositions.
Through our social media monitoring service, we can track how online perceptions of your brand change over time. That will let you compare your progress with that of your competitors.
We not only measure the level of buzz your brand creates, but we are also able to categorize it by sentiment, how users feel about it. This means that you can easily see what you’re doing right according to your customers or where there’s room for improvement.



Top reasons to use social media monitoring

Below is an interesting report that highlighted the need for better consumer insight, competitive intelligence and increased return on marketing investment are just some of the key drivers for monitoring consumer word of mouth online.

To find out how we can monitor brand perceptions within consumer generated media, please contact us or phone on +44(0)207 775 5608