Why Newsle is Big News for 2013

Niche social networking site Newsle was founded by two Harvard undergraduates: Axel Hansen and Jonah Varon, whose vision was to encourage people “to see and be inspired by the stories of your friends, colleagues, and role models”.[1] Newsle works by searching the web for any mentions of the contacts you have already established on LinkedIn or Facebook. Newsle will only inform you if somebody you are following has done something significant enough to make the news, working on the principal that if someone else has taken the time to record their actions they are noteworthy.

Newsle has sophisticated algorithms, which allow it to recognise whether the person mentioned in the news article is the same person as you are interested in. As well as being a valuable tool for social use, Newsle is the ideal resource for journalists, job seekers, potential employers and businessmen who wish to appear in the know.

At agency: 2 we predict that 2013 will see a rise in niche social networking sites, such as Newsle, that allow you to cut through the wealth of data and ‘social noise’ on the web, and offer a specific and valuable service.