Find your ABC1s through location based services
May 10, 2012
The folks at Flowtown have cut through the data on users of geo-social networking and location-based services to produce this infographic – and guess what? it’s the under 30 year old males that lead the way. Delving a little further into the whos and whats shows us that users with spending power look to location-based services to find out what brands can offer them. And with the data showing that those people most likely in the US to access these services on their smartphones are in the higher – the learning for brands is that location-based services can help you find your target market.
