Why you should care about Google + brand Pages
December 20, 2011
When Google+ launched it was about connecting people on a personal level, but the search engine giant always maintained that they would be launching a solution for brands to promote themselves on the platform. In November 2011 Google finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network. So why should
Time to make clients fully aware of the Cap Code
December 9, 2011
Back in March 2011 we reported on a significant day in the history of digital and social media marketing and advertising. When the ASA’s (Advertising Standards Authority) remit was extended to cover all brand owned websites, their social media pages as well as video and mobile campaigns. The changes to the Cap Code meant the
Spotify becomes more App-ealing
December 1, 2011
At it’s first-ever U.S. press conference yesterday, Spotify unveiled their new app platform, which they hope will be the next big step in social music. The platform allows third-party developers to use the streaming service’s music library and community to create personalised and tailored services for their users. Initially the Spotify Platform is only launching
How to Use Content to Gain Social Media Success
November 29, 2011
The last year has seen the rise of ‘social’ within search. The huge growth of social media, together with search engines now increasingly focussing on providing the best possible user experience, has resulted in a greater prominence being given to social platforms when search engines return results. Google, Yahoo and Bing now index social comments
Siri, Santa and Wishpot
November 25, 2011
The launch of the new iPhone 4S showcased a new feature that has had everybody talking: Siri. The voice-recognition tool has proved a revelation since the release of Apple’s latest mobile, allowing you to use your voice to send messages, update your Twitter feed, schedule meetings, place phone calls and more. Now Wishpot, the social
