January 20, 2017
What a brilliant start to the year. We were thrilled to receive the news earlier this week that our Thomas & Friends ‘The Great Race Cinema Launch’ Facebook marketing campaign was selected as a finalist for the ‘Best Use of Social Media’ CIM Excellence Awards.
The Chartered Institute of Marketing is the world’s biggest professional marketing body, with over 50,000 individual members across the globe. The prestigious CIM Excellence Awards identify and celebrate outstanding marketing by organisations, individuals and teams. Now in its eighth year, these awards continue to recognise that high standards of quality and integrity are vital to the success of marketing. The awards recognise and celebrate the innovation delivered by marketers across the UK who are at the cutting edge of their profession.
With our Social Insight Engine technology, we deliver game-changing social media campaigns for the world’s leading brands. We love to showcase our innovative campaigns and were excited to submit our awards entry back in December. This year’s judging panel consists of senior marketing professionals from brands such as Avon, 3M, Google, LinkedIn, Universal, IBM, Prudential, JLL and Mondelez International to name but a few, so we were honoured to be considered for this award in this highly relevant category.
The awards ceremony will take place on 27 April 2017 at the Grosvenor House Hotel, Park Lane London. We will be joining 700 of the UK’s best marketers to mark the occasion. Watch this space and wish us luck!
We had a fantastic year of growth in 2016 including being ranked the 3rd fasted growing tech company in the UK out of 45,000 media companies at the 2016 Deloitte UK Technology 50 Awards. With such a great start to 2017, it looks like we are well placed to push boundaries in our ever-changing industry throughout the year.
December 9, 2016
agency:2 is thrilled to be ranked the 144th fastest growing tech companies in Europe, the Middle East and Africa (EMEA). We would like to thank our amazing clients and hard-working team for helping us to achieve this fantastic recognition by Deloitte.
The Deloitte Technology Fast 500™ EMEA award is a prestigious acknowledgement of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies across EMEA.
“Innovation is more than technological advancement; it’s also a state of mind,” said Paul Sallomi, vice chairman at Deloitte LLP and global technology, media and telecommunications industry leader. “The winners of the Deloitte Technology Fast 500 program in EMEA recognize that this new type of thinking is essential for business success. We look forward to your continued leadership in introducing new tools that can enhance the personal lives of consumers, and drive growth for companies worldwide.”
Joel Davis co-founder of agency:2 commented on another great achievement. “We’re excited to be placed alongside the most innovative and fastest growing companies in EMEA as it’s a real compliment to our team. To also be recognised as the 3rd fastest growing company in the UK media sector is an incredible testament to our ability to deliver game-changing results for our clients and a recognition of our drive for achieving innovation in social media marketing. I’m immensely proud of everyone at agency:2.”
agency:2 is an award-winning social media agency powered by audience insight technology. Our leading social media advertising technologies and expertise enable us to deliver results that far exceed expectations. As innovators for the social ad industry, we work with world leading brands such as Barbie, Worldpay and Sony to deliver the best social media results.
Learn more about agency:2 here: www.agency2.co.uk
Learn more about our Social Insight Engine technology: www.socialinsightengine.com
Contact Joel Davis: 00 44 (0)203 567 1381
November 21, 2016
Out of 45,000 tech start-ups, we have been ranked 22nd at the 2016 Deloitte UK technology 50 Award
agency:2 is thrilled to be ranked 22nd of fast growing tech companies in the UK. We would like to thank our clients and team for helping us to achieve this amazing result.
The Deloitte UK Fast 50 is one of the UK’s foremost technology awards programmes. Now in its nineteenth successful year, it is a prestigious acknowledgement of the fastest-growing technology companies in the UK. The ranking is based on revenue growth over the last four years.
Upon being recognised as one of the UK’s fastest growing technology companies, Joel Davis co-founder of agency:2 commented “It’s an amazing accomplishment for the whole team, to not only to create one of the best social ad products in our space, but grow the company so rapidly. I’m proud of everyone at agency:2.”
agency:2 is an award-winning social media agency powered by audience insight technology. Our leading social media advertising technologies and expertise enables us to deliver results that far exceed expectations.
As innovators for the social ad industry, we work with world leading brands such as Barbie, Worldpay and Sony to deliver the best social media results using our technologies and expertise.
Learn more about agency:2 here: www.agency2.co.uk
Learn more about our Social Insight Engine technology: www.socialinsightengine.com
Contact Joel Davis: 00 44 (0)203 567 1381
November 16, 2016
Christmas comes early on Facebook: How will you maximise social media during this busy period?
The countdown to Christmas is now officially on…only 39 more days. Can you believe it? Each year consumers say the same thing: the build up to Christmas gets earlier and earlier. Audiences are surely switching off from the Christmas messaging….or are they?
During the run-up to Christmas, new research released by Facebook actually shows that consumers are more interested in consumer products and messaging in this busy pre-Christmas period. (Source: Facebook)
As a social media marketer, you may be asking yourself:
- Did our Christmas campaigns hit the mark last year?
- How can I beat my competitors during this Christmas period?
- Is my agency doing the best possible job with my Christmas budget?
So, before we look into how to improve social media marketing in the busy pre-Christmas period, let’s have a look at what Facebook had to say:
- Christmas conversation begins on Facebook on October 24 (yes, October!).
- Black Friday, November 25, is the biggest shopping day of the year for women on Facebook.
- Last year Cyber Monday, November 28, online spend totalled £968m in the UK.
- The build up to Christmas and last minute shopping takes place within the period from 8-31 December.
- Boxing Day is topical on Facebook throughout all of December with an amazing 21.6m interactions related to it.
- The first two weeks in January can offer some of the best value CPMs seen all year on Facebook.
How can we use this information and insight in our social marketing to enhance our Christmas campaigns and capitalise on the increased spend?
agency:2’s Christmas marketing advice:
a) It’s always important to stand out from the crowd as this is a very busy period on social – 32m pieces of content are posted to Facebook every day over Christmas! Your brand will need to be the best e.g. use video to boost audience reach.
b) You can widen your audience by adding grandparents, uncles and aunties, as they are the true Christmas buying audience for anything over £50.
c) Increase reach further through audience insight tools such as the Social Insight Engine. For example, by using our unique ad serving software we can select parents with siblings in a similar age range, and therefore sell more to the same user. Overall, this will improve return on investment.
d) As it’s such a busy period, clever targeting is important to get your message in front of the right people at the right time. Linking targeting to consumer behaviour and interests is a great way of making an emotional connection, which can lead to strengthening purchasing intent.
e) It is also important to connect social media activity with offline behaviours, PR and other marketing activities.
f) Use Facebook’s unique abilities – for example, friends can tag each other in comments e.g. ‘this is the one I wanted you to get for my daughter’. You can’t do this as easily with other marketing channels so make the most of these features.
g) Make sure your posts are mobile friendly as 86% of Christmas posts are shared on mobile and 88% of all videos are shared on mobile.
Here at agency:2 we have already applied these strategies to our social media marketing for some of the world’s leading brands, achieving fantastic ROI for our clients. Find out how you can take your social offering to the next level. Call us on 0203 567 1380.
October 28, 2016
Facebook, Twitter and LinkedIn marketing: Social media advertising targeting capabilities revealed
Digital marketers face an ever expanding list of options when it comes to choosing the best channel for their social media marketing campaigns. This infographic compares the reach and targeting capabilities of three main social channels: Facebook, Twitter and LinkedIn.
As we work with some of the world’s leading brands, we have gathered enough data to select the most popular targeting criteria which are applicable to both B2B and B2C brands. Our expert team have then rated each channel’s ability to target and deliver brand messages to the desired audience using this established criteria.
Key social ad targeting takeaways:
1.Social marketing success is partly driven by testing. Without requiring major cost outlays, you can effectively measure, refine and improve your campaign’s targeting and creative approaches to achieve favourable results. So don’t be afraid to experiment with a new channel – as long as you believe the targeting options are suitable for your brand’s desired audience.
2.Work with a specialist agency to ensure that you fully maximise the marketing opportunities each channel offers. This will allow you to benefit from the agency’s experience of working with similar brands to yours and all the additional audience insights this offers.
3.LinkedIn works well for B2B audiences and we have rated the targeting capabilities as outstanding, especially as users regularly update their own data. But be mindful that it takes time to grow a company’s follower base and that LinkedIn advertising is relatively expensive.
4.Twitter’s advertising offering is still somewhat limited. But its users hugely enjoy the conversational / mini blogging style it offers. It also lends itself well to engaging with key influences in your sector. So if this suits your brand story, we recommend that Twitter is a must have addition to your marketing mix.
5.If you need to get in front of a new audience, Facebook advertising offers especially cost-effective ways of achieving this and it lends itself well to capturing UGC and highly creative ad formats. Add to this smart targeting techniques, and you can achieve game-changing campaign results using Facebook marketing.
Here at agency:2 we’re passionate about social media and we work with some of the world’s leading brands. By selecting the best channel for your brand, together with optimum timing, creative execution, smart targeting criteria and techniques, we will ensure that you maximise the ROI of your social campaigns.
Are you ready to take your social media marketing to the next level? Call our social media experts on 00 44 (0)203 567 1380
September 19, 2016
Leading in Social Media at Social Media Week London 2016
We were thrilled to host the ‘Be a Leader in Social Media’ masterclass as part of Social Media Week’s global event series on 16 September, at our offices in London.
This is the 3rd year we worked with Social Media Week London. Our event sold out quickly (!) and we welcomed senior marketers from a wide range of sectors and companies, including Virgin, Young’s Pub, Ella’s Kitchen & University of West London to our event.
This year we explored key themes important to social media marketers:
- Major trends in consumer engagement and their impact on social media marketing
- Tips for increasing ROI of social media campaigns such as tapping into the emotions and interests of your target market to improve targeting effectiveness
- Proving social media ROI to senior decision makers with our recommended attribution model
We were delighted to welcome Josh McBain (Head of Innovation, Future Foundation) who shared some key insights from DMA research report ‘The Future of Customer Engagement’.
Joel Davis, agency:2’s co-director, spoke next about applying the trends to make key decisions by:
- Connecting with consumers’ emotional side
- Hyper targeting though matrix segmentation
- Understanding audience motivations and drivers to purchase
- Engaging with the audience’s wider interests to spark a connection
- Reporting KPIs that matter most to the board
Our audience was very perceptive and asked many questions, which allowed for the sharing of many practical learning points.
We are already looking forward to next year. If you want to lean more about the discussion on the day, follow the conversation on Twitter using #SMWLeadSocial
April 19, 2016
View the video below to see how our social ad technology achieved £10 Revenue on every £1 spent on Facebook Advertising, through the following advanced targeting:
- Reached a larger, more active audience
- Included advanced audience interests
- Utilised trending content
- Implemented demographic social data into the campaign
If you’d like to speak to one of our social media specialists today, why not get in touch on 0203 567 1380.
February 25, 2016
Mattel | Barbie
In January 2016, Mattel revealed the evolution of their iconic doll Barbie with the announcement of three new body types – tall, curvy and petite. The response has been exceptional, with social media leading the conversation.
Having worked with Mattel for over a year establishing their social media presence on Facebook across seven European countries, agency:2 was responsible for activating the social campaign for the launch of the new range, providing responsive and always-on social advertising, community management and sentiment reporting.
To elevate the campaign, agency:2 promoted content on Facebook across relevant markets, using their proprietary Social Insight Engine ad technology to hyper-target specific audiences and extend reach.
Joel Davis, Director of agency:2 says ”agency:2 prides itself on pushing boundaries and leading the way in social media. My team and I are proud to be part of this momentous moment for the Barbie brand, supporting the next innovative step in the brand’s evolution.”
February 17, 2016
At agency:2, we believe that implementing current methods of social ad targeting is no longer enough; campaigns must now be elevated through data technology to be precise and optimised for efficacy.
Enhanced social ad targeting uses a segmented collection of enriched, real-time social data to help you reach larger, more relevant, more precise audiences, who are more likely to engage.
Hyper-Targeting through Audience Insights
The most effective way of hyper-targeting through social advertising is becoming increasingly dependent upon using Audience Insights to:
- Connect with a fan’s emotional side
- Understand an audience’s motivations and drives toward purchasing
- Engage with the audience’s wider interests to spark a connection
Top 5 Tips for Enhanced Social Ad Targeting:
- Understand your brand’s customer habits, beliefs and personal buying preferences – it is no longer sufficient to have people ‘Like’ your brand.
- Be aware of who to proactively exclude to keep negative sentiment to a minimum – this will elevate your campaign even further.
- Anticipate what’s next in a technology-driven market – keep up with an unparalleled rate of innovation and growth
- Monitor the cost per engagement in real time – don’t focus exclusively on ROI
- Integrate data-driven, quantifiable components of user journeys to provide more definable, actionable insights – this will significantly reduce the cost per action throughout your campaign.
At agency:2 we use our Social Insight Engine to combine these tricks of the trade to hyper-target a defined audience, which allows our clients to grow their reach significantly, reduce their cost per action and stand out from the competition.
November 18, 2015
Last week, the top 10 technology companies showcased their innovations at a high profile NYC event.
agency:2 was excited to be short-listed by an expert panel as a top 10 London Tech Company. We were delighted to share the event alongside the following top emerging technology companies:
- Newsflare– Has created a platform that licenses video shot by the public to more than 200 media organisations
- Social Insight Engine – Pioneering social ad technology with a powerful audience insight tool reaching 300% more consumers, created by agency:2.
- Screencloud – Has built a powerful end-end solution for digital signage aimed at small businesses.
- Allocator – Provides an effortless solution to the management of fund data.
- Bluebook Academy – A smarter financial training platform, linking education tracks to jobs.
- We Are Pop Up – We are Pop Up is a peer-to-peer marketplace for retail and leisure property.
- Sybenetix – A leading enterprise Behavioural Analytics company working with hedge funds, Asset Managers, and banks systematically.
- Loyalive – Loyalive is a top first App that allows you to store all of your loyalty cards, check your live points balance and redeem the rewards you have earnt.
- StoryGami – StoryGami is an interactive video tool that helps content creators and brands increase their viewer engagement and monetise their videos.
This event was held in association with: UK Trade and Investment, London & Partners, Thomson Reuters, Chinwag & The New York Technology Council.