Facebook Live: Take advantage of going live

October 31, 2017

Live video marketing has become an extraordinary trend in the online marketing world over the last two years. Thanks to the introduction of Facebook Live, Instagram Live and Livestream for example, brands are working harder than ever to bring educating, fun and interesting live videos to their customers.

What is Facebook Live and why do brands want to use it?

Facebook Live lets people, public figures and Pages share a live video feed with their friends and followers on Facebook, broadcasting to wide audiences. The power of this format is immense and far-reaching. Facebook Live presents a fantastic opportunity for brands to broaden their audience and share their content with the wider world. It also creates the opportunity to:

  • Have engaging conversations with followers – Live is the best way to interact with fans in real-time, to answer questions, hear what’s on their minds and gauge responses via Live Reactions
  • Reach new audiences in new ways – while current fans are able to keep up with the latest news, Facebook Live allows new followers to discover who they are too
  • Connect instantly – Followers can receive notifications, so that when the brand goes live again in the future, they know exactly when to tune in

As we move quickly towards 2018, we have seen more and more brands using this exciting tool and anticipate even higher usage in the coming months with the goal of increasing brand awareness and boosting audience engagement – helping to bring their brand to life on the page.

What does Facebook Live work well for?

  • News stories
  • Big reveals / brand launches
  • Behind the scene events
  • Engaging with audiences in new ways

What are the benefits of broadcasting Facebook Live?

  • Makes the most of videos on Facebook: Videos are favoured by the Facebook algorithm and lead to great organic reach. In addition, people spend on average 3x more time watching Facebook Live videos than regular video content (Source: Facebook)
  • Connects with users in real time: Facebook Live videos are more likely to appear higher in News Feed when live, as brands will be connecting with audiences in real time (Source:Facebook)
  • Takes advantage of video tech: Now that Facebook has added live video functionality, fans have more reasons to engage with the brand
  • It encourages leads and sales: The conversion element of Facebook Live shouldn’t be underestimated as real-time connection can drive action by presenting offers and enticing discounts
  • Can generate ideas for future content: By finding out what audiences like and dislike, content can be repurposed or created based on responses during the broadcast

Technical Requirements:

  • Broadcasting content on Facebook requires video encoding software or hardware that supports real time streaming protocols (rtmps)
  • Getting Facebook Live up and running will need dedicated technical resource from your social media agency as well as a lot of planning prior to the broadcast

Top Tip: Facebook has introduced scheduling for live videos which means that fans can subscribe to the feed in advance and therefore build audiences proactively.

Community Support:

  • Facebook Live is a huge opportunity for brands to interact with fans in new ways; by directly responding to comments in real time, customer service can be optimised
  • Successful management of Facebook Live events requires dedicated community management to monitor feeds and engage with fans

Top Tip: Direct moderation of Facebook Live content is an opportunity to reinforce value propositions; this should be reflected in the campaign strategy in order to maximise potential.

Final Tips from us:

  • Live doesn’t have to be ‘Live’ – it’s possible to broadcast pre-recorded content with Facebook Live
  • Geo-target specific audiences or locations to fine-tune your targeting
  • Tie it in with other marketing activities to boost impact

If you need technical expertise or want to find out how to take your social offering to the next level, contact us at agency:2 on 0203 567 1380.

Social Media Evolution: Facebook ads – where did it all begin?

September 3, 2017

With the recent introduction of Facebook Stories to rival Snapchat stories, it’s pretty clear that Facebook is constantly evolving as a business and significantly changing the social media marketing game. In fact, according to Fortune, Facebook seem to be unstoppable when it comes to growth despite the “law of large numbers.” But where did it all begin? Our new infographic shows steady growth from the very start, innovation at every stage and long-term evolution into the social media giant they are today.

Facebook ads, timeline

Facebook ads, timeline

We deliver award winning Facebook social media advertising campaigns for the world’s leading brands including Barbie, Wordpay and Turner. Contact us on +44 203 598 9194 to explore how we can boost your social media marketing. We will be publishing our predictions for what is next for Facebook and top tips for Facebook advertising in the following weeks. So come back soon or follow our company page to be the first to read our updates https://www.linkedin.com/company/agency2

Award-winning social advertising campaign

April 25, 2017

The Global Shorty Awards honours the year’s best accomplishments in social media across the world. The ceremony was held at the glamourous PlayStation Theatre in New York and was hosted by celebrities, including the actor Tony Hale and attended by many social media influencers. There were even some four legged Instagram stars sharing the front row with us, such as the adorable Tinkerbell the dog!

We delivered a performance driven Facebook ad campaign for our client Showcase Cinemas, which was fuelled by our unique audience insights technology – the Social Insight Engine.

Joel, Sharon and Victoria were truly honoured to collect our winning trophy for this highly competitive category, which saw some of the world’s leading digital agencies enter their Facebook campaigns.

award winning social advertising winners

After the awards ceremony the celebrations continued with the Shorty Awards after-party, which has held at the stunning Refinery Rooftop bar, which had an incredible view of the Empire State Building! This party was the perfect place to connect with other social leaders and we’re coming home to London filled with new ideas for connecting with influencers we met over cocktails.

We would like to thank our client Showcase Cinemas and our team in the office who worked so hard on the campaign. Together we truly pushed the boundaries of what excellent Facebook marketing can deliver and we proved its ability as a highly cost-effective acquisition channel for businesses.

 

Best use of Facebook at the global Shorty Awards

April 10, 2017

 

facebook ad award winner Shorty

We are delighted to announce some exciting awards news today. We are a Shorty Awards winner: Best use of Facebook.

A couple of months ago we entered one of our Facebook advertising campaigns for the prestigious Shorty Awards. The award honours the best in social media across the globe, with a glitzy ceremony held in New York on 23 April 2017.

We delivered a ground-breaking Facebook campaign for our client Showcase Cinemas which was fuelled by our unique audience insights technology – the Social Insight Engine. By tapping into the audience’s passions and interests on social, we achieved outstanding social media marketing results for our client. Our team of paid social media experts and the creative team here at agency:2 are very proud of the campaign results.

Today we received the fantastic news that agency:2 is a winner of this highly competitive category which saw some of the world’s leading digital agencies enter their Facebook campaigns. We would like to thank our client Showcase Cinemas and our team here. Together we truly pushed the boundaries of what excellent Facebook marketing can deliver and we proved its ability as a highly cost-effective acquisition channel for businesses.

http://shortyawards.com/9th/thomas-friends-the-great-race-cinema-launch

 

agency:2 is a finalist for Best use of Facebook at the 2017 Shorty Awards

March 17, 2017

best use of Facebook award

We are thrilled to announce that our Showcase Cinema ‘The Great Race Cinema Launch’ campaign has been selected as a finalist in the Shorty Awards for Best Use of Facebook.

Every year the Shorty Awards honour the best work across social media’s vast and growing landscape.  Now in its ninth year, the Shorty Awards continues to recognise the most innovative, creative, and culturally relevant brands, organisations, agencies and influencers on social media.

Joel Founder, founder of agency:2 says: “It’s the first time we’ve entered an international social media marketing award. Being a finalist in this highly competitive category is a fantastic recognition. We are looking forward to the awards presentation on 23 April 2017 in New York”

It’s the 4th award in 4 months for our social media company adding to our CIM, Drum & Deloitte accolades!

 

We are a Deloitte Technology Fast 500 EMEA Winner!

December 9, 2016

deloitte-winner-technology-award-emea

 

agency:2 is thrilled to be ranked the 144th fastest growing tech companies in Europe, the Middle East and Africa (EMEA). We would like to thank our amazing clients and hard-working team for helping us to achieve this fantastic recognition by Deloitte.

The Deloitte Technology Fast 500™ EMEA award is a prestigious acknowledgement of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies across EMEA.

“Innovation is more than technological advancement; it’s also a state of mind,” said Paul Sallomi, vice chairman at Deloitte LLP and global technology, media and telecommunications industry leader. “The winners of the Deloitte Technology Fast 500 program in EMEA recognize that this new type of thinking is essential for business success. We look forward to your continued leadership in introducing new tools that can enhance the personal lives of consumers, and drive growth for companies worldwide.”

Joel Davis co-founder of agency:2 commented on another great achievement. “We’re excited to be placed alongside the most innovative and fastest growing companies in EMEA as it’s a real compliment to our team. To also be recognised as the 3rd fastest growing company in the UK media sector is an incredible testament to our ability to deliver game-changing results for our clients and a recognition of our drive for achieving innovation in social media marketing. I’m immensely proud of everyone at agency:2.”

About agency:2

agency:2 is an award-winning social media agency powered by audience insight technology. Our leading social media advertising technologies and expertise enable us to deliver results that far exceed expectations. As innovators for the social ad industry, we work with world leading brands such as Barbie, Worldpay and Sony to deliver the best social media results.

 

 

Additional resources

Learn more about agency:2 here: www.agency2.co.uk

Learn more about our Social Insight Engine technology: www.socialinsightengine.com

Contact Joel Davis: 00 44 (0)203 567 1381

Top 2017 social media prediction: Growth of Facebook Live

December 9, 2016

Are you ready to use Facebook Live? Helpful tips to make Facebook Live broadcasts go the distance

facebook-live

By now you’ve seen the ads from Facebook encouraging you to go live. While it might be easy for individuals to post a quick live video, how does it work for brands? Is it a worthwhile marketing proposition to get involved with?

We think YES!

As we move quickly towards 2017, we think that more and more brands will be using this exciting tool in the coming months to increase brand awareness and boost audience engagement – helping to bring their brand to life on the page.

What does Facebook Live work well for?

  • News stories
  • Big reveals / brand launches
  • Behind the scene events
  • Engaging with audiences in new ways

What are the benefits of broadcasting Facebook Live?

  • Make the most of videos on Facebook: Videos are favoured by the Facebook algorithm and lead to great organic reach. In addition, people spend on average 3x more time watching Facebook Live videos than regular video content (Source: Facebook)
  • Connecting in real time: Facebook Live videos are more likely to appear higher in News Feed when live, as you will be connecting with your audience in real time (Source: Facebook)
  • Taking advantage of video tech: Now that Facebook has added live video functionality, you can give your fans another reason to engage with your brand

Technical Requirements:

  • Broadcasting content on Facebook requires video encoding software or hardware that supports real time streaming protocols (rtmps)
  • Getting Facebook Live up and running will therefore need dedicated technical resource from your social media agency

Top Tip: Facebook is about to introduce scheduling for live videos which means that fans can subscribe to the feed in advance and brands can therefore build audiences proactively.

Community Support:

  • Facebook Live is a huge opportunity for brands to interact with fans in new ways; by directly responding to comments in real time, customer service can be optimised
  • Successful management of Facebook Live events requires dedicated community management to monitor feeds and engage with fans

Top Tip: Direct moderation of Facebook Live content is an opportunity to reinforce value propositions; this should be reflected in the campaign strategy in order to maximise potential.

 

Final Tips from us:

  • Live doesn’t have to be ‘Live’ – it’s possible to broadcast pre-recorded content with Facebook Live
  • Geo-target specific audiences or locations to fine-tune your targeting
  • Tie it in with other marketing activities to boost impact

We have given you all the tips to really make the most of this exciting social media marketing tool. So now you’re ready to go Live – sit back and watch the engagement go crazy!

Will you be trying Facebook Live in 2017? If you need technical expertise or want to find out how t

Christmas comes early on Facebook: How will you maximise your #smm?

November 16, 2016

Christmas comes early on Facebook: How will you maximise social media during this busy period?

social-media-sales-christmas

The countdown to Christmas is now officially on…only 39 more days. Can you believe it? Each year consumers say the same thing: the build up to Christmas gets earlier and earlier. Audiences are surely switching off from the Christmas messaging….or are they?

 

During the run-up to Christmas, new research released by Facebook actually shows that consumers are more interested in consumer products and messaging in this busy pre-Christmas period. (Source: Facebook)

 

As a social media marketer, you may be asking yourself:

  • Did our Christmas campaigns hit the mark last year?
  • How can I beat my competitors during this Christmas period?
  • Is my agency doing the best possible job with my Christmas budget?

 

So, before we look into how to improve social media marketing in the busy pre-Christmas period, let’s have a look at what Facebook had to say:

  1. Christmas conversation begins on Facebook on October 24 (yes, October!).
  1. Black Friday, November 25, is the biggest shopping day of the year for women on Facebook.
  1. Last year Cyber Monday, November 28, online spend totalled £968m in the UK.
  1. The build up to Christmas and last minute shopping takes place within the period from 8-31 December.
  1. Boxing Day is topical on Facebook throughout all of December with an amazing 21.6m interactions related to it.
  1. The first two weeks in January can offer some of the best value CPMs seen all year on Facebook.

 

How can we use this information and insight in our social marketing to enhance our Christmas campaigns and capitalise on the increased spend?

agency:2’s Christmas marketing advice:

a) It’s always important to stand out from the crowd as this is a very busy period on social – 32m pieces of content are posted to Facebook every day over Christmas! Your brand will need to be the best e.g. use video to boost audience reach.

b) You can widen your audience by adding grandparents, uncles and aunties, as they are the true Christmas buying audience for anything over £50.

c) Increase reach further through audience insight tools such as the Social Insight Engine. For example, by using our unique ad serving software we can select parents with siblings in a similar age range, and therefore sell more to the same user. Overall, this will improve return on investment.

d) As it’s such a busy period, clever targeting is important to get your message in front of the right people at the right time. Linking targeting to consumer behaviour and interests is a great way of making an emotional connection, which can lead to strengthening purchasing intent.

e) It is also important to connect social media activity with offline behaviours, PR and other marketing activities.

f) Use Facebook’s unique abilities – for example, friends can tag each other in comments e.g. ‘this is the one I wanted you to get for my daughter’. You can’t do this as easily with other marketing channels so make the most of these features.

g) Make sure your posts are mobile friendly as 86% of Christmas posts are shared on mobile and 88% of all videos are shared on mobile.

Here at agency:2 we have already applied these strategies to our social media marketing for some of the world’s leading brands, achieving fantastic ROI for our clients. Find out how you can take your social offering to the next level. Call us on 0203 567 1380.

Facebook, Twitter and LinkedIn marketing: Social media targeting capabilities revealed

October 28, 2016

Facebook, Twitter and LinkedIn marketing: Social media advertising targeting capabilities revealed

Digital marketers face an ever expanding list of options when it comes to choosing the best channel for their social media marketing campaigns. This infographic compares the reach and targeting capabilities of three main social channels: Facebook, Twitter and LinkedIn.

As we work with some of the world’s leading brands, we have gathered enough data to select the most popular targeting criteria which are applicable to both B2B and B2C brands. Our expert team have then rated each channel’s ability to target and deliver brand messages to the desired audience using this established criteria.

 

social media advertising targeting

social media advertising targeting

 

Key social ad targeting takeaways:

1.Social marketing success is partly driven by testing. Without requiring major cost outlays, you can effectively measure, refine and improve your campaign’s targeting and creative approaches to achieve favourable results. So don’t be afraid to experiment with a new channel – as long as you believe the targeting options are suitable for your brand’s desired audience.

2.Work with a specialist agency to ensure that you fully maximise the marketing opportunities each channel offers. This will allow you to benefit from the agency’s experience of working with similar brands to yours and all the additional audience insights this offers.

3.LinkedIn works well for B2B audiences and we have rated the targeting capabilities as outstanding, especially as users regularly update their own data. But be mindful that it takes time to grow a company’s follower base and that LinkedIn advertising is relatively expensive.

4.Twitter’s advertising offering is still somewhat limited. But its users hugely enjoy the conversational / mini blogging style it offers. It also lends itself well to engaging with key influences in your sector. So if this suits your brand story, we recommend that Twitter is a must have addition to your marketing mix.

5.If you need to get in front of a new audience, Facebook advertising offers especially cost-effective ways of achieving this and it lends itself well to capturing UGC and highly creative ad formats. Add to this smart targeting techniques, and you can achieve game-changing campaign results using Facebook marketing.

 

Here at agency:2 we’re passionate about social media and we work with some of the world’s leading brands. By selecting the best channel for your brand, together with optimum timing, creative execution, smart targeting criteria and techniques, we will ensure that you maximise the ROI of your social campaigns.

Are you ready to take your social media marketing to the next level? Call our social media experts on 00 44 (0)203 567 1380

 

 

Discover how to supercharge your Facebook marketing with videos

October 6, 2016

Supercharge your Facebook marketing with videos

We all know videos obtain high organic reach and boost the reach of Facebook marketing campaigns significantly. But is that the case for all video content?

What can we do to improve the reach of the videos we post to achieve better results for our social media campaigns? Here are our top 4 tips for making videos work on Facebook.

 

1 – The content must be easily shareable

Videos should inspire sharing; either by tagging friends or sharing the content on newsfeeds. This will occur only if fans find a video useful, interesting or ‘cute’. Shareability is a key component for increasing Facebook reach.

As getting Facebook users to ‘click to play’ a video is rare, the message should be transmittable without sound. Thus, subtitles are extremely useful or animated text within the video is also effective.

 

2 – The video must be short and catchy from the start

Users of Facebook typically scroll through their newsfeeds and don’t spend a lot of time on any one piece of content; retaining audience attention for longer than 30 seconds for an advert is challenging to say the least!

Additionally, attention spans tend to be shorter on mobile, so story-telling should ideally be told ‘back to front’, revealing the key message in the opening 3-6 seconds. That way a user can see the beginning of a video only and extract what they need without watching to the end.

 

3 – Offer fans an immersive experience

Even though you may have caught a user’s attention, keeping that attention can be challenging.

In order to retain your audience, showing videos that are quick and original, contain smart video editing, and / or tell a story can accomplish this. The video has to give something back to the user such as: relevant knowledge, an emotional feeling, an explanation or a sense of community.

 

4 The message must speak to a specific audience and build on the power of targeting

A message resonates best when it is told to a clearly identified subset of the target audience. Establishing a feeling of affinity within this subset will allow the audience to then be expanded via advert targeting abilities.

For example, if the message of the video is geared towards mums of infants using emotional content, then tailoring this content specifically to this audience will improve its relevancy. The video’s likeliness to go viral will also then increase, as that audience is much more likely to share the content, and so on, and so on.

 

5 Need to increase traffic and conversion rates? add a call to action button

If you follow the steps above, you will generally find your cost per view decreasing and your view-through-rate increasing. In addition, the videos can then also be very suitable to drive traffic and conversion by adding a call-to-action button. Facebook has recently changed the CTA button placement for videos, making it visible at all times – as a result, we have seen CTRs increase from 0.01% up to 3.95%. It seems the days where video can only be used for generating awareness are in the past – at least on Facebook.

 

agency:2 has been working with video content across global brands for years; we believe in the power of this type of content for successful Facebook marketing and anticipate seeing videos grow rapidly in use over time.

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