February 9, 2011
This morning (Feb 9th) in the fantastic setting of Wahaca we hosted our Breakfast Seminar on How Social Media Can Influence the Buying Process and Drive ROI for Social Media Week.
The event proved to be an overwhelming success and we would like to thank everyone who helped make it happen. Most notably we would like to thank Josh Karpf, Senior Manager of Digital Media Communications for PepsiCo, and Adam Paulisick, founder of Qriously, for joining Joel in what was an illuminating discussion on the ways social media can help brands influence decision making, manage their reputation, manage crises, as well as the all important issue of how this activity can provide measurable success.
Chaired by Adam, the event saw Josh and Joel share their experience and expertise on social media best practice. The session took in discussions of where the industry is heading, what ROI means for brands and how it can be achieved. With a vast amount of combined experience in the digital and social sectors they were able to share examples of successful campaigns they have worked on and how best to measure the success of these campaigns.
It was a hugely productive and enjoyable session and we thank everyone who made it for attending as well as the SMW 2011 team who helped us make the event so successful.
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