September 21, 2015
Joel Davis, co-founder of agency:2 outlined some of today’s key challenges and complexities faced by social media marketers. The changing landscape has made our roles much more diverse and complicated, as data analysis moves up in importance. Social is not only about being creative; the industry must be equally data focused, analytical and comfortable with technology.
Driving sales and building brand loyalty are essential to CMOs, however research suggests that the highest priority is uncovering mechanisms behind conversions. This is where the data comes in.
Various social media tools were focused on, illustrating their collective importance towards gaining audience insights above and beyond gut-feel and traditional marketing strategies. To find out more about the tools, see the presentation on Slide Share.
“Important metrics for measuring social success” @TomPattrick
“Thanks to @JoelDavis_@agency2 for a genuinely useful presenation on digital marketing trends and tools” @Dreadful_Penny
“with @agency2 this morning learning about new insights & technologies” MyVQUK
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