Social Data Growth in 2014

For 2014 agency:2 predicts Social Data to emerge as a business foundation.  Throughout an organisation: from HR,  to Brand, PR and Marketing teams, Social Data will play a major role in building a richer level of Customer Relationship Management (eCRM) in order to create a better understanding of  customer, prospect and employee  insights and actions. With CRM Analytics and Social data companies are able to create predictive models, benchmark and support the decision making process.