February 6, 2017
Members of the agency:2 team were excited to visit Spielwarenmesse in Germany, the much anticipated international toy fair in Nuremberg which took place during the first week of February . The fair showcased over 1 million toys from over 60 countries. It was the ideal place to explore the latest developments within the toy world, meet up with international contacts and experience ‘The Spirit of Play’!
Our team’s favourite area at the toy fair was the Trend Gallery, where 1,000 m² showcased the latest global innovations and exciting new ideas for 2017. Some of the top trends on display this year included tech toys; focusing on everything from electronic activated pets, virtual reality, artificial intelligence, drones and augmented reality.
It was clear that licensing is here to stay in the toy world, with Star Wars and superheroes having a prominent presence this year, and impacting all products from scooters to backpacks. Promoting girl power and updating classic role play toys were other popular trends, with storytelling being an important focus amongst niche start-ups all the way to global brands.
Exciting new products require new and inventive methods of communication through social. Complex toys are best showcased on videos and immersive Facebook canvas ads to effectively highlight their numerous attributes to consumers. The team at agency:2 is looking forward to using our innovative Social Insight Engine technology to hyper-target parents on social media, and clearly communicate these exciting messages in 2017.
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