Trends in Social Media for 2014

What trends in social media are we expecting over the next few years?

We know that it has only just turned 2013, but at agency: 2 we like to always be two steps ahead of the game, so our minds are already drifting to what will be the trends in social media for 2014. We predict that the social networking sites that will be most successful in 2014  will be those which make the most effective use of data, and allow users to get the most targeted and relevant experience.

We believe the most successful social networking sites will use the tri-factors of user behaviour data, user intent data and demographic data to create the most valuable & relevant experiences.

Social networking sites which make the most valuable use of this tri-factor will add the most value for users and ensure that they keep on coming back to that specific site.

By 2014 engaging content will be more important than ever, with everything on social networking sites having a clear intent and purpose. In our last blog article we discussed how we believe that sites such as ‘Newsle’, which cut through the clutter and ‘social noise’ on the web to provide a specific purpose, will increase in popularity. If social networking channels can provide a valuable service which enhances the user’s web experience and generates positive results they will be successful (as seen with LinkedIn).

At agency:2 we are looking forward in the next few years to using our knowledge and experience to ensure that brands can successfully target their messages at the right people, with a focus on the needs and desires of specific individuals.