December 15, 2014
Driving more call to actions on Facebook in 2015
Facebook Pages are giving marketers additional capabilities on their brands’ pages with a set of new call-to-action buttons.
Call-to-action options, including Book Now, Contact Us, Shop Now & Sign Up, will help brands actualise the value of their communities. A welcome move, especially after the challenge of reduced organic reach that Facebook Communities managers have been faced with.
It is an interesting move that Facebook are placing this call-to-action button in such a prominent position (next to the Like button), encouraging marketers to consider Facebook as the social gateway to their other online activity.
Initially the call-to-action buttons will roll out in the States, followed by the rest of the World.
Facebook have followed the success of call-to-action buttons on other assets including Facebook ads.
Marketers should use the opportunity to test and optimise the new functionality with the curiosity, discipline and critical eye of any good eCRM social media professional.
Facebook CEO Mark Zuckerberg has long talked about offering more action orientated options communities. We expect more action-orientated buttons to follow later on in 2015
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