April 7, 2016
Yesterday Facebook announced a dedicated video space on its mobile app in the hope that brands and consumers will broadcast and watch more videos live.
With Facebook Live you can use your phone to share a moment instantly with friends, family, colleagues, consumers and fans all over the world.
So how will this help Brands as well as consumers?
agency:2 believe live video will transform the relationship between brands and their consumers. The power of Facebook Live is colossal, with endless opportunities for brands to capture the here and now.
It will allow brands to promote their products and services by broadcasting a live stream, to tap into the consumer’s emotional and psychological motivations.
We’ve compiled a small list of how we see brands adopting Facebook Live in the future:
- New product launches and demos
- Consumer video testimonials
- Live international sporting events
- Fashion catwalks
- Property viewings
- 360 views inside retailers shops
- Holiday destinations and hotels
- Live showcase events
- Live corporate conventions and exhibitions
We’d love to hear your opinions on how your brand will be adopting Facebook Live streaming.
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