Be a Leader in Social Media : A masterclass for #SMW

Leading in Social Media at Social Media Week London 2016

We were thrilled to host the ‘Be a Leader in Social Media’ masterclass as part of Social Media Week’s global event series on 16 September, at our offices in London.

This is the 3^rd year we worked with Social Media Week London. Our event sold out quickly (!) and we welcomed senior marketers from a wide range of sectors and companies, including Virgin, Young’s Pub, Ella’s Kitchen & University of West London to our event.

This year we explored key themes important to social media marketers:

1. Major trends in consumer engagement and their impact on social media marketing
2. Tips for increasing ROI of social media campaigns such as tapping into the emotions and interests of your target market to improve targeting effectiveness
3. Proving social media ROI to senior decision makers with our recommended attribution model

We were delighted to welcome Josh McBain (Head of Innovation, Future Foundation) who shared some key insights from DMA research report ‘The Future of Customer Engagement’.

Joel Davis, agency:2’s co-director, spoke next about applying the trends to make key decisions by:

1. Connecting with consumers’ emotional side
2. Hyper targeting though matrix segmentation
3. Understanding audience motivations and drivers to purchase
4. Engaging with the audience’s wider interests to spark a connection
5. Reporting KPIs that matter most to the board

Our audience was very perceptive and asked many questions, which allowed for the sharing of many practical learning points.

We are already looking forward to next year. If you want to lean more about the discussion on the day, follow the conversation on Twitter using #SMWLeadSocial