Check out the new Facebook Reactions!

February 25, 2016



facebook reactions for brands 2016 likes


Everyone’s had that post show up in their News Feed where they think “I want to respond in some way, but ‘like’ doesn’t feel appropriate at all”. Until now, there’s been no other option on Facebook, something which has changed as of yesterday (24/02/2016).


After a lengthy period of planning and development, Facebook has finally released their expanded ‘Like’ button “reactions” to much excitement. Although there is no dislike button as was once predicted, these new Emoji icons are more expressive and show a wider range of response.


To bring up the new reactions, “love,” “haha,” “wow,” “sad,” and “angry,” users can hover over the traditional like button and the 5 emoticons will appear as choices. While a total number of likes appears for each post, there is the option of establishing which reactions have been chosen, again by holding the mouse over the reaction.


At agency:2, we feel this is a positive step forward and expect to see richer user engagement rates resulting from our clients’ Facebook activity.


What’s your reaction to the new reactions?