Great feedback on agency:2 event for Social Media Week London #SMW15
September 21, 2015
Joel Davis, co-founder of agency:2 outlined some of today’s key challenges and complexities faced by social media marketers. The changing landscape has made our roles much more diverse and complicated, as data analysis moves up in importance. Social is not only about being creative; the industry must be equally data focused, analytical and comfortable with technology.
Driving sales and building brand loyalty are essential to CMOs, however research suggests that the highest priority is uncovering mechanisms behind conversions. This is where the data comes in.
Various social media tools were focused on, illustrating their collective importance towards gaining audience insights above and beyond gut-feel and traditional marketing strategies. To find out more about the tools, see the presentation on Slide Share.
“Important metrics for measuring social success” @TomPattrick
“Thanks to @JoelDavis_@agency2 for a genuinely useful presenation on digital marketing trends and tools” @Dreadful_Penny
“with @agency2 this morning learning about new insights & technologies” MyVQUK
Welcome to the world of Next Gen Social Insights
September 11, 2015
Social media week, September 14-18, is coming up and we are thrilled to be a part of it. Joel Davis will be talking about new technologies and advancements in social insight tools which can transform social media marketing from traditional to extraordinary.
We will take marketers on a journey from relying on gut-feel to trusting the insights and utilising them strategically. Using these innovative tools can transform ROI and elevate its priority level. With new usable platforms and a view into next gen social technologies, marketers can shape their 2016/2017 social strategies and contribute to an evolving landscape.
This event is now sold out. Follow us on @agency2 and take part in the conversation about #smartersocial. Thursday 17 September, 9:45 – 10:35 am.
Social accounts for highest percentage of online activity
September 4, 2015
We all know social media usage continues to rise, but did we realise how much of our leisure time it accounts for?
Out of all online activity, social media usage has grown in popularity to take up the highest percentage of our time. We are on our devices more than ever and increasingly engaging with a wide variety of social media networks. Not really breaking news, although the figures are quite staggering.
From research undertaken by UKOM and Comscore, The Guardian reports: “Time spent on sites including Facebook, Gawker Media and Reddit account for 17% of all time people in the UK spend online” (See here for full article.)
With brands able to reach consumers at virtually every turn, it is more important than ever for their strategies to be fully aligned with clear targets in place. The opportunity to utilise social as part of a wider marketing strategy has never been this great.
