More awards: agency2 is a finalist at the CIM Excellence Awards 2017!
January 20, 2017
What a brilliant start to the year. We were thrilled to receive the news earlier this week that our Thomas & Friends ‘The Great Race Cinema Launch’ Facebook marketing campaign was selected as a finalist for the ‘Best Use of Social Media’ CIM Excellence Awards.
The Chartered Institute of Marketing is the world’s biggest professional marketing body, with over 50,000 individual members across the globe. The prestigious CIM Excellence Awards identify and celebrate outstanding marketing by organisations, individuals and teams. Now in its eighth year, these awards continue to recognise that high standards of quality and integrity are vital to the success of marketing. The awards recognise and celebrate the innovation delivered by marketers across the UK who are at the cutting edge of their profession.
With our Social Insight Engine technology, we deliver game-changing social media campaigns for the world’s leading brands. We love to showcase our innovative campaigns and were excited to submit our awards entry back in December. This year’s judging panel consists of senior marketing professionals from brands such as Avon, 3M, Google, LinkedIn, Universal, IBM, Prudential, JLL and Mondelez International to name but a few, so we were honoured to be considered for this award in this highly relevant category.
The awards ceremony will take place on 27 April 2017 at the Grosvenor House Hotel, Park Lane London. We will be joining 700 of the UK’s best marketers to mark the occasion. Watch this space and wish us luck!
We had a fantastic year of growth in 2016 including being ranked the 3rd fasted growing tech company in the UK out of 45,000 media companies at the 2016 Deloitte UK Technology 50 Awards. With such a great start to 2017, it looks like we are well placed to push boundaries in our ever-changing industry throughout the year.
Give your audience some great content in January
January 13, 2017
It’s January, which means all we are hearing about is #JanuaryBlues, #NewYearsResolutions and #WinterBlahs. Let’s not be so down! January can be a fun period despite being broke, having tight trousers that won’t do up and wishing you were still on holiday.
At agency:2, we feel that January is a great time to introduce content that is fun, fab and light-hearted. Let’s have some #JanuaryFun!
Great content to make your brands more interesting
To increase engagement from your social media offering, you must humanise your brand. Everyone feels the January Blues, which means it’s likely that your target market will too. So why not mention some motivational and fun days in January? Humour makes you more memorable. Why not trial a few posts and then let your statistics guide your forward planning.
Use audience insights to connect with your target audience and increase reach
It’s important to create user personas to really understand what your audience is like. We use research on interests and motivations to better understand what makes them tick. Using insights from 2016 to supercharge 2017 is a research based method that takes the chance out of your marketing. Our audience insight technology, the Social Insight Engine, allows us to unlock consumer decision making by identifying relevant content and increasing audience size.
Whatever you do, don’t mention the weather
Well ok, not too much then!
At agency:2, our dedicated creative team writes content that is relevant, interesting and fun! Using our creativity combined with data from the Social Insight Engine, we are able to reach larger audiences at lower CPAs. Contact us at +44 (0) 20 3567 1381.
