November 13, 2015
Our founder Joel Davis spoke at the DMA offices about applying social data for brands. Key take home points included: 1) Facebook pushes brands to pay for increased reach; this is made more significant as bigger pages experience lower organic reach 2) 62% of CMOs rate creating more engaging, high quality content as extremely important and high up on their marketing priority list 3) Creating brand loyalty is essential and can be increased through driving engagement, encouraging consideration, high levels of support and driving conversion
social media at the DMA
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