A Social Ad Technology Case Study – Top Toy Shop Retailer
April 19, 2016
View the video below to see how our social ad technology achieved £10 Revenue on every £1 spent on Facebook Advertising, through the following advanced targeting:
- Reached a larger, more active audience
- Included advanced audience interests
- Utilised trending content
- Implemented demographic social data into the campaign
If you’d like to speak to one of our social media specialists today, why not get in touch on 0203 567 1380.
Facebook moves closer to being a full-fledged Periscope competitor!
April 7, 2016
Yesterday Facebook announced a dedicated video space on its mobile app in the hope that brands and consumers will broadcast and watch more videos live.
With Facebook Live you can use your phone to share a moment instantly with friends, family, colleagues, consumers and fans all over the world.
So how will this help Brands as well as consumers?
agency:2 believe live video will transform the relationship between brands and their consumers. The power of Facebook Live is colossal, with endless opportunities for brands to capture the here and now.
It will allow brands to promote their products and services by broadcasting a live stream, to tap into the consumer’s emotional and psychological motivations.
We’ve compiled a small list of how we see brands adopting Facebook Live in the future:
- New product launches and demos
- Consumer video testimonials
- Live international sporting events
- Fashion catwalks
- Property viewings
- 360 views inside retailers shops
- Holiday destinations and hotels
- Live showcase events
- Live corporate conventions and exhibitions
We’d love to hear your opinions on how your brand will be adopting Facebook Live streaming.
Twitter on the Decline – Fact or Myth?
April 4, 2016
As a leading social media agency, we have been actively following Twitter performance announcements as they unfold, and are constantly attempting to determine what the future holds for the platform.
According to Business Insider, the Twitter Active User Base figures are at an all-time low.
Not only has there been no growth, but active users have been steadily declining. This is worrying for investors, as the falling rates prove that Twitter cannot reach anywhere near Facebook’s user figures.
According to The Verge (see here), Twitter’s 320 million monthly active users are way behind Facebook’s 1.59 billion monthly active users.
Will Twitter be a serious social media contender in 2016/2017?
There has been speculation on the ‘Twittersphere’ that the 140 character limit could in fact be lifted. A recent interview with Jack Dorsey, has reversed the thinking surrounding this change, with his comments hinting otherwise e.g. Twitter’s 140-character limit is “a beautiful constraint” and Twitter “will never lose that feeling.” (Source: Tech Crunch)
Even if this character limit change did come into play, it would seem that it just wouldn’t be enough to transform the platform. With Facebook’s innovations being introduced at lighting speed, Twitter will need to do a lot more to be thought of as more than a glorified news channel.
What do we think here at agency:2?
Judging by recent trends, we predict that by the end of the year Twitter stands to lose up to 100 million active users if it doesn’t act fast; this will result in a huge loss in advertising revenues and equally devastating, a great loss in investor confidence.
Will our agency be pulling the plug on Twitter?
The writing’s on the wall, but it’s not signed, sealed and delivered just yet. For the moment, Twitter remains a viable newsworthy platform, thus allowing agency:2 to be in control and up to speed on the latest social media insights and news stories. We continue to proudly support our clients brands on Twitter, constantly making valuable connections with their customers worldwide.
Twitter may need an overhaul of its basic features to inspire user growth; however, focusing on its speed and dominance in the live conversation sphere seems like a much smarter approach.
If there is one thing Twitter still has over Facebook, it’s the service’s uniquely instantaneous reactions to live world news and events as they happen in real-time.
