We are a Deloitte Technology Fast 500 EMEA Winner!
December 9, 2016
agency:2 is thrilled to be ranked the 144th fastest growing tech companies in Europe, the Middle East and Africa (EMEA). We would like to thank our amazing clients and hard-working team for helping us to achieve this fantastic recognition by Deloitte.
The Deloitte Technology Fast 500™ EMEA award is a prestigious acknowledgement of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies across EMEA.
“Innovation is more than technological advancement; it’s also a state of mind,” said Paul Sallomi, vice chairman at Deloitte LLP and global technology, media and telecommunications industry leader. “The winners of the Deloitte Technology Fast 500 program in EMEA recognize that this new type of thinking is essential for business success. We look forward to your continued leadership in introducing new tools that can enhance the personal lives of consumers, and drive growth for companies worldwide.”
Joel Davis co-founder of agency:2 commented on another great achievement. “We’re excited to be placed alongside the most innovative and fastest growing companies in EMEA as it’s a real compliment to our team. To also be recognised as the 3rd fastest growing company in the UK media sector is an incredible testament to our ability to deliver game-changing results for our clients and a recognition of our drive for achieving innovation in social media marketing. I’m immensely proud of everyone at agency:2.”
About agency:2
agency:2 is an award-winning social media agency powered by audience insight technology. Our leading social media advertising technologies and expertise enable us to deliver results that far exceed expectations. As innovators for the social ad industry, we work with world leading brands such as Barbie, Worldpay and Sony to deliver the best social media results.
Additional resources
Learn more about agency:2 here: www.agency2.co.uk
Learn more about our Social Insight Engine technology: www.socialinsightengine.com
Contact Joel Davis: 00 44 (0)203 567 1381
Top 2017 social media prediction: Growth of Facebook Live
December 9, 2016
Are you ready to use Facebook Live? Helpful tips to make Facebook Live broadcasts go the distance
By now you’ve seen the ads from Facebook encouraging you to go live. While it might be easy for individuals to post a quick live video, how does it work for brands? Is it a worthwhile marketing proposition to get involved with?
We think YES!
As we move quickly towards 2017, we think that more and more brands will be using this exciting tool in the coming months to increase brand awareness and boost audience engagement – helping to bring their brand to life on the page.
What does Facebook Live work well for?
- News stories
- Big reveals / brand launches
- Behind the scene events
- Engaging with audiences in new ways
What are the benefits of broadcasting Facebook Live?
- Make the most of videos on Facebook: Videos are favoured by the Facebook algorithm and lead to great organic reach. In addition, people spend on average 3x more time watching Facebook Live videos than regular video content (Source: Facebook)
- Connecting in real time: Facebook Live videos are more likely to appear higher in News Feed when live, as you will be connecting with your audience in real time (Source: Facebook)
- Taking advantage of video tech: Now that Facebook has added live video functionality, you can give your fans another reason to engage with your brand
Technical Requirements:
- Broadcasting content on Facebook requires video encoding software or hardware that supports real time streaming protocols (rtmps)
- Getting Facebook Live up and running will therefore need dedicated technical resource from your social media agency
Top Tip: Facebook is about to introduce scheduling for live videos which means that fans can subscribe to the feed in advance and brands can therefore build audiences proactively.
Community Support:
- Facebook Live is a huge opportunity for brands to interact with fans in new ways; by directly responding to comments in real time, customer service can be optimised
- Successful management of Facebook Live events requires dedicated community management to monitor feeds and engage with fans
Top Tip: Direct moderation of Facebook Live content is an opportunity to reinforce value propositions; this should be reflected in the campaign strategy in order to maximise potential.
Final Tips from us:
- Live doesn’t have to be ‘Live’ – it’s possible to broadcast pre-recorded content with Facebook Live
- Geo-target specific audiences or locations to fine-tune your targeting
- Tie it in with other marketing activities to boost impact
We have given you all the tips to really make the most of this exciting social media marketing tool. So now you’re ready to go Live – sit back and watch the engagement go crazy!
Will you be trying Facebook Live in 2017? If you need technical expertise or want to find out how t
