Campaign type
Social Media Marketing and Social Media Advertising
Countries targeted
UK
Challenge
agency:2 were approached to devise a campaign to promote a joint venture between HeartFM and Microsoft. The aim of this campaign was for us to drive targeted traffic to a joint HeartFM / Windows campaign site which highlights the benefits of using Windows.
The campaign needed to:
- Understand key motivators by using the Social Insight Engine, audience insights and apply findings to a social ad and marketing campaign
- Promote Microsoft Windows and the new innovative features it offers users.
Our social media strategy
In order to achieve the objectives set out, we adopted a highly targeted multi-channel 360° approach to drive existing fans, pop music and music fans from social networks to the website.
The strategy we developed for promoting the campaign involved targeting and engaging key audiences through Twitter, Facebook and various forums.
Results
Our social media ad programme and engagement approach yielded impressive results. Having hoped to generate 10,000 clicks in total, we received an amount just under this by the end of our first week and went on to surpass this during our second week. Our final response rate was in excess of 25% more than our target.
ROI
- The campaign had over 12,500 participants.
- In total, we activated 130,000 people on Facebook alone.
To find out more about how we maximized ROI for Heart FM, please get in touch.
