Our guiding principles


Our unrivalled experience and reputation for maximising the power of social media and search to deliver results sets us apart. We are also proud of our transparency and adherence to the ethical and legal principles of our industry. Our tailored approach will always protect your brand and online reputation and ensure that all of our social media campaigns are of the highest ethical standards.

Being honest and open is not only ethical and legal but will also add value to your brand. That is why all the social media marketing campaigns that we run are completely transparent.

As part of our ethical code of conduct any connection between a publisher and a brand must be fully disclosed. For example, if a blogger is writing a paid for blog post on behalf of a brand, it will need to be clearly declared that the post is sponsored by the brand.

The bottom line? We will always treat you, your brand and your target audience with the utmost respect.

Helping to shape the future of social media marketing

As members of the DMA Social Media Council we actively support the DMA’s objectives and are working with other industry leaders to help shape the future of the marketing industry. Our aim as a Social Media Council member is to focus on legislation, social media best practice and producing guidance for the industry.