Our social media research

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Staff Use of Social Media Policy – Legal Dimension

How social media can influence the buying process and drive ROI

“I wonder: can I be fired for promoting the company? Surely not. You would want me to share my expertise with everyone, wouldn’t you? You can’t tell me what to say in my own time, can you?”

These questions are just a starting point with today’s 21st century workforce. Now, the better question: Is your organisation prepared to handle cases where your staff do abuse social media? Does it have a policy? What are the legal implications, and how can your organisation avoid having to think reactively about damaging situations?

Your organisation can no longer avoid the conversation with staff about how their online activity reflects on the brand. This paper will outline issues that you may need to address at the organisational level within your policies, and provides enough background to start or evolve the conversation with staff if it’s not already underway.

Note: The DMA Social Media Council strongly encourages organisations to build guidance policies that focus on what content is being created, rather than the tools used to create it, as these tools are constantly evolving and may quickly make any guidelines obsolete.

How social media can influence the buying process and drive ROI

How social media can influence the buying process and drive ROI

What is the true value of social media marketing? This white paper offers a guide to building a rewarding social media network, using the right social media channels at the most opportune time. Find out how to establish an effective social media strategy and put metrics in place that deliver a concrete verdict on the ROI of your social media programme.

How the travel industry can maximise the power of social media

How the travel industry can maximise the power of social media

Travel industry players: learn how to maximise the power of social media. This white paper provides an overview of the relevance of social media marketing for travel businesses and the best way to harness its potential for: attracting a global audience, enhancing brand advocacy, handling crises effectively, creating positive buzz and delivering a concrete ROI.